Inside the historic Company Antonino De Simone, it is possible to visit the private collection which includes more than 300 ancient jewels and ornaments with coral, harvested mainly in the Mediterranean Sea and mounted according to the uses and customs of distant peoples, along the routes of coral.
Inside the historic Company Antonino De Simone, it is possible to visit the private collection which includes more than 300 ancient jewels and ornaments with coral, harvested mainly in the Mediterranean Sea and mounted according to the uses and customs of distant peoples, along the routes of coral.
Monday to Friday
Morning: 8:30 AM - 1:00 PM
Afternoon: 3:00 PM - 6:30 PM
Saturday
Morning: 9:00 AM - 1:00 PM
Corso Avezzana, 24
80059 Torre del Greco (NA)
The complete scientific catalogue of the Antonino De Simone museum collection, published on the occasion of the 190th anniversary of the birth of the old coralprocessing company in Torre del Greco.
Since 1830, the year of its foundation, the Antonino De Simone firm has highly specialized in the workmanship of coral.
Antonino De Simone (1931 – 2010) dedicated his life to the discovery of the “coral routes”.
The museum collects more than 300 ethnic jewelry from all the countries .
The complete scientific catalogue of the Antonino De Simone museum collection, published on the occasion of the 190th anniversary of the birth of the old coral processing company in Torre del Greco.
Since 1830, the year of its foundation, the Antonino De Simone firm has highly specialized in the workmanship of coral.
Antonino De Simone (1931 – 2010) dedicated his life to the discovery of the “coral routes”.
The museum collects more than 300 ethnic jewelry from all the countries crossed by the Silk Roads and the Spice Routes, as well as exquisitely crafted coral, silver, and turquoise jewelry from the Native Americans who inhabited the areas crossed by the Camino Real de Tierra Adentro.
The complete scientific catalogue of the Antonino De Simone museum collection, published on the occasion of the 190th anniversary of the birth of the old coral processing company in Torre del Greco, provides professionals and passionate laymen – using accurate texts and photographs of all the pieces of the collection– with a historical and anthropological take on coral handicrafts.
Since 1830, the year of its foundation, the Antonino De Simone firm has highly specialized in the workmanship of coral. The raw material is bought in its rough state and then shaped and worked in our factory for export all over the world as a semi-finished product or as a finished jewel, as an authentic Made in Italy product, which fully represents the “Italian beautiful and well made”.
Antonino De Simone (1931 – 2010) dedicated his life to the discovery of the “coral routes”.Thanks to his knowledge of international markets, his passion for research, his far-sighted intuition, 6 biennial exhibitions and 6 scientific catalogues, dedicated to as many itineraries of the Routes of coral, were realized at the headquarters of the Banca di Credito Popolare in Torre del Greco, but the strongest tangible evidence of his passionate research is the Antonino De Simone private museum, which collects more than 300 ancient ethnic jewels, with coral harvested and processed mainly in the Countries of the Mediterranean area and then mounted elsewhere, according to the local customs. The museum includes ethnic jewels from all the countries crossed by the Silk Roads, the Spice Routes and also the exquisite coral, silver and turquoise jewelry of the American Indians who lived in the places crossed by the “Camino real de tierra adentro”, symbolic and evocative jewels, precious and refined pieces of art brought together with very precise criteria, by the romantic dreamer behind the entrepreneur, Antonino De Simone, who wanted in this way to promote the knowledge of the history of coral, of its incredible dissemination and of his city, Torre del Greco, which he was deeply attached to.
The museum collects more than 300 ethnic jewelry from all the countries crossed by the Silk Roads and the Spice Routes, as well as exquisitely crafted coral, silver, and turquoise jewelry from the Native Americans who inhabited the areas crossed by the Camino Real de Tierra Adentro. These symbolic and evocative jewels, precious and refined, were assembled with a precise criterion by the romantic dreamer behind the entrepreneur Antonino De Simone, who thus sought to promote knowledge of the history of coral, its incredible diffusion, and Torre del Greco, his hometown to which he was deeply attached.
The complete scientific catalogue of the Antonino De Simone museum collection, published on the occasion of the 190th anniversary of the birth of the old coral processing company in Torre del Greco, provides professionals and passionate laymen – using accurate texts and photographs of all the pieces of the collection– with a historical and anthropological take on coral handicrafts (jewels, objects for daily and ritual use, works of art) created with the precious material from the 16th to the 20th century. A journey “along the coral roads” that, from the shores of the Mediterranean West – with Torre del Greco taking centre stage – reaches the East and crosses the Ocean, all the way to the American coast, following a route dedicated to a prodigious material that unites civilizations, stories and peoples. An extraordinary collection, born of the passion for coral and culture burning in Antonino De Simone, a great entrepreneur and dreamer.
Welcome by a member of the De Simone family with coffee prepared with a moka pot, viewing of an emotional video, visit to all the laboratory departments, guided tour of the museum, free souvenir (coral horn mounted in silver).
A member of the De Simone family will welcome you, offering you coffee made with a moka pot and a traditional dessert/aperitif if it’s afternoon. You’ll also watch an emotional video, visit the workshops, have a hands-on experience in one of the various departments, and learn how to make a bracelet or necklace that you can take home. You’ll also visit the ethnic jewelry museum.
Welcome experience with De Simone family member, moka coffee and dessert/aperitif, emotional video, workshop tour with hands-on activity, creation of a personalized jewel, and visit to the ethnic jewelry museum.
Welcome by a member of the De Simone family with coffee prepared with a moka pot, viewing of an emotional video, visit to all the laboratory departments, guided tour of the museum, free souvenir (coral horn mounted in silver).
Particularly suitable for schools or tourists passing through, the free guided tour includes viewing an emotional video, a visit to the whole workshop and a guided visit to the museum of antique etnique jewelry.